Joseph DeMartino
Senior HTF Member
The report estimates that consumer spending on TV DVDs will grow from $2.3 billion in 2004 to $3.9 billion in 2008.That's nice. So what? That's total consumer spending on DVD, not studio profits. Before the studio sees dime one the retailer and distributor take their cut. Then there's returns. Finally when all that dust settles the studio sees how much it took in and then deducts how much it cost to produce and master the DVDs, replicate, package and ship them to the distributor, and advertise the things so that somebody would buy them. Finally they have to deduct contractual royalties to other parties (this would include the music rights holders) and whatever's left over goes into the studio's coffers. Which, I can assure you, is nothing remotely like $3.9 billion for all the studios combined. So throwing around numbers like that, utterly without context, is less than useless in a disucssion like this.
Regards,
Joe