MarcusUdeh
Supporting Actor
- Joined
- Sep 23, 2003
- Messages
- 785
Thinner case... please no...! Just... Want... Keep Case...!thin is a good thing
Thinner case... please no...! Just... Want... Keep Case...!thin is a good thing
Now if we could just get WARNER to have more a commitment to 384kbs DD and more DTS output they would be letter perfect!!David, don't you mean a commitment to 448kbps.
Industry sources said Warner initially went with the Snapper because the cardboard boxes were five cents cheaper than the keep cases.
But then again I liked snappers.
When WARNER Austrailia went Keepcase a few years back-they had a web page or phone # for one to call to get keepcase art inserts as they gradually sold off the remaining snapper stocks and did 'the switch'I like it though how Warner Australia releases are in a transparent Amaray cases with double sided covers (usually with the chapter listing on the inside), much like the R1 Superbit release of Adaptation.
I'd say it looks much classier than a black Amaray without insert.
Boy, the people who bought Ivy Hill must have been dolts not to require WB to keep buying snappers from them....it's not like anyone else is using them.It should have come down to simple economics. When WB owned Ivy Hill not only did the keep the profits from sales of the DVD cases "in house" - but they also didn't have to pay a royalty to Amray for the keep case.
Once Ivy Hill was sold the costs for keepcases vs. snappers probably began to be comparable (especially without having to produce an insert) - and it also gave them an easy way to get out of the commitment they were under to their sister division for the snappers.
Synergy can be an ugly word in the corporate world when it comes to forcing consumers to buy something they do not want (like snapper cases).