"Sirius Wins with Howard Stern" From USA Today http://www.usatoday.com/news/opinion...rs-stern_x.htm I'm not a fan of Howard Stern, but I think the executives at Sirius satellite radio are shrewd businessmen. They might be paying Stern hundreds of millions of dollars over a five-year period, but a little math shows they'll easily make their money back ("Stern says he'll avoid 'foul language,' " Life, Monday). Why? Stern's audience is predominantly male, and boys and men love gadgets. They love the latest technology and techno-speak. I can see Stern's fans enjoying telling their baffled womenfolk that Sirius' streams are broadcast from three satellites in an "elliptical geosynchronous orbit." Stern's vast fan base is known to be exceptionally loyal to him and will follow him wherever he goes. That's another reason why Sirius is onto a winner, no matter how much the cost. My prediction is that Sirius is in for a big pay day with Stern. The doubters will be eating their words, and Stern won't have to watch his anymore. But Sirius is not interested in letting "freedom ring"; it is interested in letting its cash registers ring "cha-ching." Steve Mozena, Carson, Calif.