Will you have a UHDTV by 2017? Samsung thinks so.... They might be one of the few TV manufacturers left standing though... At Futuresource Entertainment Summit yesterday, Vassilis Seferidis, Director of European Business Development, Samsung, cited consumer demand for ever-larger screens as the main driver behind the future uptake of the format, given that bigger screens will need better pictures. Seferidis provided graphs showing the penetration of HD television sets in various European markets when Pay TV operators first launched HDTV into those territories. The trigger point was when around 5% of homes had an HD-capable set. He thinks the ability to upscale HD efficiently on new, larger screens, will encourage the uptake of the new generation of displays in anticipation of the UHD content arriving in volume. “We expect UHD to become mainstream by 2017,” he confirmed. I guess I'm still not quite sure if there will be wide spread 4K content by 2017 and if there isn't how an upconverted picture = better picture. Going from SD/PAL to HDTV was pretty impressive because there was 1902x1080 content on optical disc, cable, satellite and OTA. Maybe someone can help me out here, but has anyone heard of anyone that is going to broadcast or produce 4K content in any meaningful quantity? The way we got to 1920x1080 in the US was because the government got involved. That was about a 10+ yr process of defining the standard for HDTV broadcasting. I don't see the US government getting involved in defining standards for 4K transmissions or new spectrum for it. Who's getting a 4K TV by 2017? If prices are where HDTV prices are today, I might be game for one assuming that picture quality (i.e. black levels, color accuracy and refresh rates) are all at a better level than today's run of the mill HDTV.