I'm not a fan of BB, but I just picked up a Panasonic TH-37PX50U 37" HDTV Plasma for $2429 - $90 (rewards zone). This pretty much matches most online stores, which is why I went ahead and bought it. Their website lists a different price but at the store it was listed for $2699.99. I used the 10% coupon they sent this week, plus my rewards zone card ($90). Total $2339 + tax. Btw, CC has the 16ft. MONSTER Ultra Series THX® 1000 Subwoofer Interconnect Cable for $49.99. Cheapest price I've seen.