That's the price for me too. I was grandfathered in on the 4 out price of $25 that is now going up to $28 now I think and eliminates any grandfathered price. Then add the price for the streaming and I'm up to $35. So I get a $10 increase. It a shame for people like me who have been using the service for over ten years, ever since it was a sponsor on the original DVD Resource that there is no discount or bundle pricing anymore. I will likely be deleting the disc portion and just stream for a bit anyway. Here is the email. The last sentence is very revealing. . . . We are separating unlimited DVDs by mail and unlimited streaming into two separate plans to better reflect the costs of each. Now our members have a choice: a streaming only plan, a DVD only plan, or both. Your current $24.99 a month membership for unlimited streaming and unlimited DVDs (including Blu-ray access) will be split into 2 distinct plans: Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month Plan 2: Unlimited DVDs (including Blu-ray), 4 out at-a-time (no streaming) for $26.99 a month Your price for getting both of these plans will be $34.98 a month ($7.99 + $26.99). You don't need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs. These prices will start for charges on or after September 1, 2011. You can easily change or cancel your unlimited streaming plan, unlimited DVD plan, or both, by going to the Plan Change page in Your Account.