I've noticed this is becoming a trend, and I wonder how the impact of this is going to play out. Today, Oblivion opened in all of our local theaters at 8PM on Thursday.. I'm wondering how this plays out. In the past, Thursday nights were the big night for TV Networks who would use Thursday to advertise and promote that Friday's film release. But if the Big Release is now going to routinely open on a Thursday night during prime time, will TV networks have to adjust? Will we see more signature programming moving to Wednesday and away from Thursday? Or will more films just keep creeping earlier and earlier? Maybe just open on random days?