Good question!
http://mashable.com/2013/04/29/has-kickstarter-lost-its-way/Even so, there is a more fundamental question: Can Kickstarter serve as a platform for celebrities looking to raise six- or seven figures without somehow intimidating or deflecting attention from aspiring artists and inventors with more modest ambitions who might otherwise use the service? As it turns out, it's Strickler, the Kickstarter co-founder, who best expressed this concern in an interview with Fast Company earlier this year.
"The thing is, if Michael Bay came along and wanted to do a Kickstarter we'd probably tell him, please don't," Strickler said at the time.