I'm off on another subject for a moment here. Just purchased this model a week ago from Best Buy. I updated to the newest firmware first thing after Quick Setup. Man! that was fast, just over 5 minutes! Power up is half the time (20 sec.) as my HD DVD player (Tosh A35). I picked out 5 free titles at BB. One of them, Fantastic Four: Rise of the Silver Surfer uses a Pop-up Menu. So, I guess I will have to be aware of different menu types with BD discs as I go along. Spin up on the other titles (Goodfellas, Bram Stoker's Dracula and American Psycho) was quite fast (15 - 20 sec.) though the FF took just over a minute which was rather irritating. Sound was great but I have a REAL issue with the picture. I was VERY let down with the image on all of the titles but the FF:SS and even there I had issues. They were smooth and solid but looked like standard Def or a little better. The FF:SS was only fitfully HD in a few scenes. This is a major disappointment for me. My Toshiba HD DVD is extremely sharp and even with older catalog titles have quite impressive HD performance - lots of detail and higher resolution. Not sure what's up. I double checked my settings and the TV's display says it's getting a 720P image (I have the Sony KDL-32XBR4 / 1366 X 768). Any idea what the issue, if any, is here? Could any one you at least give me some top notch examples/titles of BluRay performance so I could see what this unit is capable of? I feel very let down here. I was all gung ho on this unit and I'm not sure what to think now. Maybe, it's the discs themselves? Incidentally, I found the upscaler for my std. DVDs not all the bad (average or above average). My Tosh beats the Panny here also unfortunately (very good to excellent). With that format maybe going the way of the dinosaurs in the future, I wanted to be prepared and be format neutral for now. Your suggestions/comments are appreciated.