I do not see any format war resurfacing IMHO. I see one of two things happening: 1. It actually makes a difference in improving SD-DVD viewing and they will sell players with that technology. For consumers that are happy with DVD's and are not looking into getting into Blu-ray any time soon. The technology could very well make them some money. 2. Or Toshiba might end up sideling it if it is not well received by other consumer equipment manufacturers. But IMHO the format war ended and I do not see it coming back around for round 2. I think that Toshiba would exsperience some seriously backlash if they actually tried to revive the format war somehow.