I've thought that: one's strong point is “fort” a tone or passage played forte “for’-tA” Of course, if you actually try the "fort" variation, most people will think you're ignorant. Webster's now says both are standard. So, what to do? Try to speak correctly and be thought an idiot or go with the flow? There is a third possibility, you could screw up your topic header because you're in a rush to watch Lost and end up looking like a complete nincompoop!