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HD DVD SuperBowl Ad

Discussion in 'Beginners, General Questions' started by Raul Marquez, Feb 3, 2008.

  1. Raul Marquez

    Raul Marquez Premium
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    Need I say more?

    Toshiba battles on....

    ....And some of us thought that the format war was over with Warner's announcement.

    Who was it who said: "It ain't over till it's over" ? (Much like tonight's Superbowl game)

    Raul
    (I'm Format Purple BTW)
     
  2. John Dirk

    John Dirk Second Unit

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    Now that you mention it, I don't remember seeing this add. When did it play?

    John
     
  3. Peter Overduin

    Peter Overduin Supporting Actor

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    Didn't play on Fox in the Canadian market.
     
  4. MACPUN

    MACPUN Agent

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    Never saw it either!?!?

    When? Where? How?




    YouTube?
     
  5. Raul Marquez

    Raul Marquez Premium
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    Saw it tonight on TV, and you can see it here also:

    Super Bowl Ads: 2008 - SPIKE powered by IFILM

    Scroll down the list until you get to this:

    "Get the Most Out of HD
    Toshiba
    Posted Today
    Commercials - Take your HD viewing experience to the max with the latest and greatest in Toshiba DVD players."

    and you'll be able to play it.

    I read somewhere that Toshiba paid ~ $2.7 M to run this ad tonight.

    Also saw it on ESPN-HD post game show.

    Raul
     
  6. nolesrule

    nolesrule Producer

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    I was reading a thread on highdefdigest where it was determined that, based on some people seeing the ad and others not seeing it, that it was not a national ad and only aired in some markets.

    It didn't air here.
     
  7. ManW_TheUncool

    ManW_TheUncool Producer

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    Maybe they didn't actually spend 2.5M for the SB spot since it apparently did not air across all markets in the US. Looked quite underwhelming.

    _Man_
     
  8. elijah_true

    elijah_true Extra

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    I agree it aint over till its over
     
  9. Keith Paynter

    Keith Paynter Screenwriter

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    It played on our Fox HD channel - our cable company didn't override the US feed with the Canadian version. The ad was underwhelming, but for what they supposedly paid, was it too little (/much?) too late?
     
  10. Scott-S

    Scott-S Premium
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    It didn't air here in Salt Lake. It was probably aired when the local commercials were on.

    I did hear that the commercial wasnt even in HD (According to the Digital Bits). That is just too funny.

    Seems like a waste of money if you ask me. To pay that much for a spot that was not even shown to a lot of major markets.
     
  11. Colin Davidson

    Colin Davidson Premium
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    Aired here in Seattle. Was watching local Fox-HD over the air as opposed to via DirecTV which sometimes overides the local spots. It was not in HD and it looked to me like a commercial I had seen in the past.
     
  12. Todd H

    Todd H Go Dawgs!

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    Didn't air here. Watched on Fox 24 out of Macon Georgia via OTA antenna.
     
  13. bigluigi

    bigluigi Second Unit

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    I didn't see the ad here in Albuquerque either. Obviously, it must have been aired only in selected markets.
    I'm more surprised that the BDA did not air a national ad touting the Blu-ray format for the masses considering the huge sums of money they were spending on advertisement before X-mas.
     
  14. Jason Harbaugh

    Jason Harbaugh Screenwriter

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    Didn't air in Denver either.

    Face it, it is over.
     
  15. Mike Frezon

    Mike Frezon Moderator
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    I didn't see it in the Albany, NY market either.
     
  16. Stephen_J_H

    Stephen_J_H All Things Film Junkie
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    I didn't watch the game, but saw it online later and was underwhelmed. If Toshi is serious about fighting the good fight, they've got to do better than this (and this is coming from a recent buyer of an A30).
     
  17. Adam_R

    Adam_R Second Unit

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    My opinion:

    It was a pretty terrible ad, and didn't seem to get a strong message across either, especially about up-converting DVDs.
     
  18. Craig_Ehr

    Craig_Ehr Second Unit

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    I'd rather HD DVD would follow these (related) words of wisdom:

    "Live for nothing...or die for something!"
     
  19. Kevin C Brown

    Kevin C Brown Producer

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    Didn't air here either. SF Bay Area.
     
  20. bigluigi

    bigluigi Second Unit

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    Those "words of wisdom" should come with pre-printed explanation. [scratching head and wondering WTF]
     

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