Still, while the buzz you talk about does point out some great performances which would have gone less noticed, it still misses about 98% of those which deserve it. If there isn't an additional catch to make it "news worthy", it gets ignored. Norton was the hot new talent. Now he's old news. So unless his movies bring in a ton of money or hit on some other meaningless reason for coverage he will probably continue to be the subject of more has he "failed to live up to his promise" types of discussions.