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Harman Kardon Goes All In With Apple

Discussion in 'Apple' started by Ronald Epstein, Jun 14, 2012.

  1. Ronald Epstein

    Ronald Epstein Administrator
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    Harman International’s announcement Tuesday of their new line of Harman Kardon brand headphones revealed a significant change in positioning from what has typified the headphone category since Beats by Dre launched. For the most part, artist endorsements have come to define the marketing strategy for several premium headphone brands, and it’s been successful.

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