Actually this single unified format is silly. It's a convenient excuse for people to explain why hd media has not taken off. They can't admit that the market is not ready for hd media as yet. Certainly Toshiba and Sony didn't help by trying to drive each other out of business rather than focusing on selling their products to the public. A January pricegrabber survey found 56% would purchase a bluray player only with significant price cuts. Only 19% were worried about obsolecense in terms of hd-dvd vs bluray. A previous survey in December gave hd-dvd around a 9 point edge over bluray among second wave adopters. This was entirely due to price. Rather than consumers being confused, consumers know exactly what they want. Lower prices.