Michael.J.Hayde
Agent
- Joined
- Dec 27, 2004
- Messages
- 47
I wonder how many Americans actually saw The Man Of Steel in "full living color" circa 1954?Someone already mentioned this, but I thought I'd provide a little more detail. Whit Ellsworth talked Kellogg's into paying for color so the series would have future value. Color television had been approved by the FCC in December 1953, so everyone figured it would be inevitable. However, the transition took longer than expected, for various reasons, so the episodes were broadcast in b&w until 1965 (by which time Kellogg's was no longer the sponsor).
By then, color programming outweighed b&w on the networks, and the theatrical movie packages airing in prime time were now comprised mainly of color titles. It was finally worthwhile for people to replace their b&w sets. Sales of color TVs took off, and so National released the final 52 in color. The result was an explosion in popularity that led to "Superman" again becoming a top-five syndicated series, which led to merchandising such as the Topps cards, and finally to the 1966 Broadway show and Filmation cartoon series.
Michael