I wouldn't say there's a terribly low awareness given how little the studios have pushed it so far. I think the average HTFer knows moe about it and has a healthy skepticism about how badly it's going to work at launch. Honestly it has one chance. If it's not perfect for both enthusiasts AND j6p at launch one grouper the other will doom it. I know you are enthusiastic Kevin, but as my PMs keep beating into my head "hope is not a strategy". We've seen too many half baked, consumer unfriendly things floated by recently, so I remain dubious but will be happy to be proven wrong!