All of this sucks for my family. Our daughter is blind in one eye. She has no benefit from 3D... she requires the glasses because the way it is projected requires it, even if you only look with one eye. We also refuse the glasses at the counter because re-use is the best plan for the planet (if I take the same glasses to every 3d movie I see at the theater I always go to, I make less waste in landfill or less work to clean/repackage... My daughter (in order to be with her family at the movie) must pay for the extra 3d cost. Granted, we pay for the ticket...we want her with us. Regardless, the system is flawed. Even if it is only the marketing.