I was hoping to see this new display being discussed here. Great video interview Kevin with the Elite rep at CEDIA! I have a Pioneer PRO 1130HD plasma from late 2005 now that suddenly lost both HDMI inputs. So I am looking at a new set. The plasma is still good and works, so I could fix the HDMI problem. But I thought I'd consider seriously to get a new larger and fully 1080p capable set. I didn't know about this new Sharp Elite until I saw it last weekend at Best Buy Magnolia. And my reaction is wow! I was extremely impressed with the picture quality. And I compared to the VT30 Panasonic new by and the Samsungs too. I plan to have another look at this set at the store before I commit. I do like how an LCD is not prone to some issues plasma have. Such as potential image retention. Because I watch a mix of 4:3 and 16:9, I do see a ghost of the 4:3 image now. Not s huge deal, but unfortunate. Both LCDs and Plasmas have pluses and minuses I am learning about now that I have been researching this set. I like how the LCD is brighter during daylight conditions. I like it will not likely suffer from image retention. But I want to see how the off axis viewing like on this LCD. At the Best Buy Magnolia, it didn't seem too bad. I'd be curious if any members here got one and what they think. From what I've seen of it, it looks like a worthy addition to the Elite lineage. The reviews I've read on other forums are mainly great! My own impression from the one time I saw both the 60 and 70 inch models is that it sold me! I saw the pre title sequence to Quantum of Solace and it performed like nothing I've seen before. Of course I've not looked closely at any new sets since 2005. The high speed car chase look amazing! I also saw scenes from The Dark Knight and Iron Man 2 and both looked great!