I was standing in line yesterday to buy Return of the King at Best Buy, and the man in front of me was doing the same. When he got up to the cashier, she asked him if he was sure he wanted the widescreen version. He asked, "What's the difference?" She said to him, "In widescreen you get those black bars at the top and bottom. With full screen your whole TV takes up the picture." The guy obviously not knowing much about DVD's and OAR, thinking he's actually going to get more picture with full screen, asked to exchange it for the fool screen version. Needless to say, I just stood there shaking my head. When I got up to the cashier, I asked if the customer who just left indeed did switch widescreen for the full screen version. She said he did. I told her, "What a mistake." She asked, "You liked widescreen (cringing her face a bit)?" I said, "It's the only way to go." I explained to her that with full screen you loose 33% of the picture (please don't kill me if I got the number wrong LOL) and it's the way it's meant to be seen by the makers of the movie. She just stood there nodding her head and promptly asked for my debit card. LOL I'm not saying this is being done on purpose, but I wonder, are people being dooped by cashier's at stores who don't explain to customer's properly what the difference between widescreen and full screen is? I suspect so. Anyone else got a story to tell?