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Can Bose (or others) do this in moves?

Discussion in 'After Hours Lounge (Off Topic)' started by Andre Barros, Mar 31, 2003.

  1. Andre Barros

    Andre Barros Stunt Coordinator

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    I was watching this movie yesterday, "Life Or Something Like it". In one scene Angelina Jolie's sister gives her father a Bose product of some sort for his birthday. I didn't look close but it might have been a Wave radio or something since it was a pretty small box. She than states "It's made by Bose, it has the best sound quality in the world". As most people know that's simply a lie. I know Bose has some clever marketing ideas and I do give them "credit" for that but stating that their product has the best sound quality in the world should be illegal!!! Can manufacturers do this?

    Regards,

    André
     
  2. ColinM

    ColinM Screenwriter

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    Was there some point to her making that statement in the plot of the movie? (IE - she's gullible?)

    It's called product placement - someone drinking a Pepsi, etc. I'm sure you know what I mean.

    I've never heard dialog along with the visual clues, though. That's over the top, to me.
     
  3. Jack Briggs

    Jack Briggs Executive Producer

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    Bose can do anything it wants vis. product placement. No big deal. And the company's right to promote is protected by something called the First Amendment.
     
  4. ColinM

    ColinM Screenwriter

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    The day I see Obi-Wan drinking a Pepsi, is the day I will sell my HT.
     
  5. Ted Lee

    Ted Lee Lead Actor

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    i thought i heard somewhere that companies can say "better", but not "best". not sure though...

    [edit] maybe you can ask a mod to retitle this post and/or move it to after-hours. you'll probably get more replies to your specific question.
     
  6. John Garcia

    John Garcia Executive Producer

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    Actually, my dad has a wave radio, and while I am completely at a loss as to why people buy the cube systems, the wave radio has very decent sound for it's size (not price). I achieved superior performance with just $300 in my bedroom system however...
     
  7. Andre Barros

    Andre Barros Stunt Coordinator

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    I thought that in order to state that your product is the best you had to show studies that demonstrated that a certain percentage of the people interviwed or something considered it to be better. Several years ago there was a comercial on TV that asked "Do you think that diet Sprite is better that diet 7up (or vice versa), than you are right!" but at the end of the commercial the small print read "Studies show that X number of people prefer....." Anyway, it was the first time I ever saw an electronics manufacturer advertising in that particular way in movies. Just shows how powerful their marketing is.

    Regards,

    André
     
  8. Frank Zimkas

    Frank Zimkas Supporting Actor

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  9. Michael Reuben

    Michael Reuben Studio Mogul

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  10. Lew Crippen

    Lew Crippen Executive Producer

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  11. Lew Crippen

    Lew Crippen Executive Producer

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    Oops, it looks as though Michael posted while I was writing.

    Oh well, the point is the same.
     
  12. Brian Perry

    Brian Perry Screenwriter

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    A couple of interesting points have been brought up already.

    Jack, I understand that Bose can promote via free speech, but you must acknowledge they are bound by certain limitations of what they can say, right?

    Michael R.,

    If a fictional character can say anything (and I'm not disputing this), could this lead to more of this type of advertising? Product placement is one thing--having a character recite a carefully planned statement boasting of unsubstantiated (or false) claims is another. For example, in Rain Man, Dustin Hoffman's character states that Quantas is the only airline never to have had a crash, which I believe is true. It was a nice little promo for Quantas, regardless of whether they paid for it or not. But let's say they had had a few crashes. Would it be right to lie about it in a movie?
     
  13. Michael Reuben

    Michael Reuben Studio Mogul

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    If "right" means "legal", then I think there would have to be a change in the law for such a statement to become actionable. I suppose one could argue that, if Qantas (or whoever) paid the filmmakers for the reference, it was tantamount to an advertisement and, therefore, should be subject to the same standards and practices. But there are a lot of slippery slopes in that landscape, and I'd rather have the defense side of the argument. ("So you're saying that people in the audience for Rain Man are likely to choose their airline based on the statements of an autistic fictional character who's repeatedly shown to be out of touch with everyday reality???")

    And what happens if the statement is true when the film is made, but then circumstances change (in this example, Qantas has a crash)? Does the film have to be edited? Imagine the HTF outcry: "We want the ORIGINAL Rain Man where Qantas didn't crash and Greedo shot first!!!" [​IMG]

    M.
     
  14. Jack Fanning

    Jack Fanning Second Unit

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  15. Brian Perry

    Brian Perry Screenwriter

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  16. John Watson

    John Watson Screenwriter

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    the wisdom of the ages, as expressed by WC Fields - Never give a sucker an even break

    [​IMG]
     
  17. Michael Reuben

    Michael Reuben Studio Mogul

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  18. Joseph DeMartino

    Joseph DeMartino Lead Actor

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    Odds are the Qantas thing in Rain Man was not any kind of "product placement", but simply an obscure fact that somebody came across and thought would be a good "odd" thing for Raymond to know and rattle off. On the anti-product side in the same film, we have Raymond's famous pronouncement, "K-Mart sucks". [​IMG]

    As for Angelina Jolie - the answer has been given. Fictional character giving opinion, not actionable. Advertising rules can hardly be applied to things that aren't advertisements per se. (Besides, depending on the filmmaker's attitude towards Bose and Jolie's character, the statement may have been satirical)

    Regards,

    Joe
     
  19. Lew Crippen

    Lew Crippen Executive Producer

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  20. Mike Lenthol

    Mike Lenthol Second Unit

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