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Blu-ray Sales Historical Trends Reports and Discussion

Discussion in 'Blu-ray and UHD' started by Kosty, Jun 12, 2012.

  1. Kosty

    Kosty Supporting Actor

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    Some bullish comments on physical media from a Fox executive.
    http://www.t3.com/news/blu-ray-and-dvd-not-remotely-dead-says-20th-century-fox-vp-danny-kaye
    http://www.digitalspy.com/tech/news/a373908/blu-ray-not-dead-says-twentieth-century-fox-executive.html
     
  2. Kosty

    Kosty Supporting Actor

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    Blu-ray stats update availability now available on Twitter

    As a experiment I'm now putting up on Twitter when I'm updating the Blu-ray stats and major articles.
    [​IMG] follow me @KostyBluray
    I'll tweet when a new set of charts are available as an example. If you follow me you'll know when to check in the forum to see them.
    It started up as a joke with Towergrove, but a few of my industry lurkers emailed me and said they actually would appreciate it as well. Plus for some other personal and professional reasons I want to practice Twitter as well. Throughout the years, I started and have continued posting daily not only for fun and enjoyment but also as a personal and professional writing exercise, so I might as well practice tweeting as well.
    So if you want to give me some feedback and you do the Twitter thing you can become one of my Tweeps and follow me on Twitter as @KostyBluray.
    No promises on how long I will keep it up but I'll try it for a while and include links to the forum when the updated charts are posted. I'll also re-tweet good stuff from HMM The Digital Bits and The-Numbers and other industry sites as well.
    https://twitter.com/#!/
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  3. Kosty

    Kosty Supporting Actor

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    [​IMG]
    Code:
    Year	Total	DVDsell	DVDrent	BDsell	BDrent
    1997		 0.30	 0.00		
    1998		 0.45	 0.05		
    1999	 1.10	 0.96	 0.14	 0.00	0.00
    2000	 2.40	 1.82	 0.58	 0.00	0.00
    2001	 5.30	 4.21	 1.09	 0.00	0.00
    2002	 8.60	 6.45	 2.15	 0.00	0.00
    2003	13.10	 9.44	 3.66	 0.00	0.00
    2004	16.70	12.45	 4.25	 0.00	0.00
    2005	18.90	13.51	 5.39	 0.00	0.00
    2006	20.20	13.89	 6.29	 0.02	0.00
    2007	20.00	13.38	 6.31	 0.25	0.05
    2008	19.30	12.48	 5.92	 0.63	0.27
    2009	17.30	10.55	 5.25	 1.07	0.43
    2010	16.20	 8.50	 5.35	 1.80	0.50
    2011	14.60	 6.80	 4.90	 2.15	0.77
    
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    Code:
    Digital/VOD	0.5	0.5	0.6	0.7	0.7	0.7	0.7	0.7	0.8	1.0	1.3	1.6	2.1	2.3	3.4		Digital/VOD
    
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    What I can clearly see is the clear temporary nature of the sell through bulge from 2002 to 2008 and how unusual and temporary it really was in the Hollywood revenue stream and how unlikely it seems to be repeated.
    When you see how consistent the rental revenues are over time that seems to be a steady demand from consumers.
    That surge for sell through in that range seems to be the bonanza from the first release on digital media (DVD) of the studio library to consumers that was already slowing when Blu-ray was launched as the studios ran out of good stuff to release.
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  4. Kosty

    Kosty Supporting Actor

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    http://www.hollywoodreporter.com/news/consumer-spending-home-entertainment-netflix-bluray-redbox-317877
    http://www.deadline.com/2012/04/consumers-spent-4-45b-on-home-video-in-q1-up-2-5/
    http://movies.yahoo.com/news/hollywood-hopes-rise-blu-ray-digital-offset-dvd-171109239--sector.html
    http://www.homemediamagazine.com/industry-news/deg-first-quarter-spending-continued-stabilize-q1-27114
    DEG had Blu-ray catalog doing +27% up YoY in the 1Q 2011 period even better than the +23% for Blu-ray.
    While that's not that much more and maybe within the margin of error its still might be significant as theoretically the growth in Blu-ray catalog sales would be more linked to Blu-ray's growth pace without regard to the variations in release strength or genre.
    Logically it makes perfect sense that Blu-ray catalog sales would improve as the total user base of Blu-ray owners increase and the articles above cited strong Blu-ray player sales in the holiday season as a factor. They would be even improving regardless as of new release strength as retailer support for Blu-ray improves and more Blu-ray owners enter the market over time.
    It will be interesting if the DEG mentions Blu-ray TV and catalog sales in the next report as well so we can get a longer trend there. Also if better Blu-ray new releases cause Blu-ray theatrical movie gains in the 2Q and the rest of the year to pace above that 27% growth in Blu-ray catalog sales.
    If the 27% growth rate for Blu-ray catalog sales is accurate then the Blu-ray growth rate for the next five months without a lot of major releases in the 2Q and 3Q should trend to that benchmark as well.
    Variety's take
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    http://www.variety.com/article/VR1118053268.html?cmpid=RSS|News|FilmNews
    http://www.bloomberg.com/news/2012-04-29/home-video-spending-rose-2-5-in-first-quarter-deg-says.html
    http://www.tvpredictions.com/seconddead042912.htm
    http://www.gamerlive.tv/article/blu-ray-movie-sales-continue-rise-audience-transitions-dvd
     
  5. Kosty

    Kosty Supporting Actor

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    http://hometheater.about.com/b/2012/04/30/blu-ray-and-dvd-holding-their-own-against-internet-streaming.htm
    TWICE
    http://www.twice.com/article/483809-DEG_Blu_ray_Streaming_Growth_Seen_In_Q1.php?rssid=20310&utm_medium=twitter&utm_source=twitterfeed
    http://www.theverge.com/2012/4/30/2989719/us-home-entertainment-sales-increase-q1-2012
     
  6. Kosty

    Kosty Supporting Actor

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    [​IMG]
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    http://www.degonline.org/pressreleases/2012/DEG_Q1_2012_4.29.12.pdf
    http://www.degonline.org/pressreleases/2012/DEG%20Q1%202012%20Home%20Entertainment%20Spending%20Final%204%2029%2012%20.pdf
     
  7. Kosty

    Kosty Supporting Actor

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  8. Kosty

    Kosty Supporting Actor

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    Here is some interesting thoughts bruceames had at High Def Forum that I graphed out.
    Making the assumption that Blu-ray's Top 20 Sellers revenue share (which we do not have) is 25% greater than the Blu-ray Top 20 Unit Share (which we do have from the Mon-Sun HMM reported Nielsen Videoscan report one day offset to the HMM reported revenue share Sun-Sat weekly report) we can compare that over time to the overall gains in total Blu-ray revenue marketshare.
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    Cool :
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    http://www.highdefforum.com/1255704-post2935.html
     
  9. Kosty

    Kosty Supporting Actor

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  10. Kosty

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  11. Kosty

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  12. Kosty

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  13. Kosty

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  14. Kosty

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  15. Kosty

    Kosty Supporting Actor

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    MARCH 2012
    Week Ending 03/03/12

    About the same revenues as last week.
    Its the first time the YoY for Blu-ray is down this year but this was one of the two best 1Q 2010 weeks to go against. This was Bambi new to Blu-ray week last year.
    The only remaining 1Q 2010 week over $31 M is week 13/13 next month. The next three weeks before that are easier comparison weeks coming up.

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    Total Box Office power this week is a bit misleading as last year Bambi was the number one title but as a new to Blu-ray re release did not count in the TBO statistics.
    Justice League Doom this year was a Direct to Video release so it did not count either but it was not a Bambi.

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    http://www.homemediamagazine.com/mar...k-ended-030312
    Week Ending 03/10/12

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    Obviously a nice week for Immortals and Game of Thorns.
    Blu-ray being up 35.7% really pulled up the DVD+BD YoY percentage for the week .
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    http://www.homemediamagazine.com/mar...k-ended-031012
    Week Ending 03/17/12

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    http://www.homemediamagazine.com/mar...k-ended-031712
    Week Ending 03/24/12

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    http://www.homemediamagazine.com/mar...k-ended-032412
    Week Ending 03/31/12

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    http://www.homemediamagazine.com/mar...k-ended-033112
     
  16. Kosty

    Kosty Supporting Actor

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  17. Kosty

    Kosty Supporting Actor

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    APRIL 2012
    Week Ending 04/07/12
    Easter Week was surprisingly good, especially with the TBO disadvantage of the last couple weeks.
    DVD sales were way up because of good Easter sales and Blu-ray looks like it did pretty well on Easter as well probably with family related BD+DVD combo sales to be able for the week to be as close to Tron: Legacy and the second week of Tangled as it was.
    Easter last year was two weeks later in week 16.

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    http://www.homemediamagazine.com/mar...k-ended-040712
    Week Ending 4/14/12
    Note: This was going against the Harry Potter and the Deathly Hallows — Part I with $316.34 TBO release week from last year.
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    http://www.homemediamagazine.com/mar...k-ended-041412
    Week Ending 04/21/12
    Mission Impossible Ghost Protocol vs Easter 2011 and first full week of Harry Potter 7.1
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    http://www.homemediamagazine.com/mar...k-ended-042112
    HMM Blu-ray and DVD Sales Report Week Ending 04/28/12
    Note: Total Box Office Power was $67.87M this week (Contraband)

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    http://www.homemediamagazine.com/mar...k-ended-042812
     
  18. Kosty

    Kosty Supporting Actor

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  19. Kosty

    Kosty Supporting Actor

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    MAY 2012

    HMM Blu-ray and DVD Sales Report Week Ending 05/05/12



    Note: Last year comparison week was The Green Hornet




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    http://www.homemediamagazine.com/mar...k-ended-050512


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    HMM Blu-ray and DVD Sales Report Week Ending 05/13/12


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    http://www.homemediamagazine.com/market-analysis/sales-report-week-ended-051212


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    ^^^That should be 38.02% Top 20 Sellers Blu-ray Unit Marketshare above

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    HMM Blu-ray and DVD Sales Report Week Ending 05/19/12

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    http://www.homemediamagazine.com/market-analysis/sales-report-week-ended-051912



    HMM Blu-ray and DVD Sales Report Week Ending 05/26/12


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    http://www.homemediamagazine.com/market-analysis/sales-report-week-ended-052612
     
  20. Kosty

    Kosty Supporting Actor

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