Absolutely, Eric. And the smart shoppers are rewarded...and happy at getting the good deal after doing their homework and the legwork...and the other shoppers are happy to get the item at the store price, blissfully unaware of the other potential better deal. Win, win for the store.
I understand the stores have the overhead and labor costs that the e-tailers don't have...but I don't know just how many customers would actually consistently price match items from on-line sources. Maybe it's too many...
I understand the stores have the overhead and labor costs that the e-tailers don't have...but I don't know just how many customers would actually consistently price match items from on-line sources. Maybe it's too many...