Digital Entertainment Group (DEG) put out a report regarding the adoption of Blu-Ray. The DEG paints a picture of recovery for Hollywood home entertainment (probably because so many of you bought Blu-Ray discs over the Black Friday and Cyber Monday period this last year)!
The DEG stated that total consumer spending on home filmed entertainment for the second half of the year rose nearly 1%, fueled by a strong third quarter in which spending was up 5%, which marked the first quarterly increase since 2008. While overall spending for the category was slightly down 2% for the year, the industry’s performance clearly stabilized in 2011. Blu-ray Disc continued to perform remarkably well with consumer spending on Blu-ray sell-through up 20% for the year.
DEG also stated that studios launched their first Blu-ray Disc titles with UltraViolet in 2011, with the DEG estimating that more than 100 UltraViolet titles will be available in 2012. Blu-ray penetration continues to grow rapidly, increasing 38% last year (including BD set-tops, PS3s and HTiBs) to a total household penetration of all Blu-ray compatible devices now at nearly 40 million US homes.
What's interesting here is a comparison to DVD both in adoption of households and money being spent. Also, if you consider that there was 6.8 million iOS and Android devices activated on Christmas day alone, with 700K Android devices being sold a day, 40 million homes with Blu-Ray players doesn't seem that interesting, particularly with Blu-Ray players costing signficantly less than any iOS device.
It would have also been interesting to compare the numbers of RedBox and Netflix. As a data point, Redbox rented more than 1 billion discs as of 10/2010. Of course how many optical discs Netflix is renting these days is probably in decline, particularly given the active threads here on HTF regarding Netflix.
For me, I still continue to purchase Blu-Rays with over 1600 HD optical discs, with a nice chunk purchased over Black Friday and Cyber Monday from those dang Blu-Ray Movie Price Drops Today threads! I haven't rented a blu-ray disc in months...
Are you part of the 20% increase in Blu-Ray sell through are are you a renter of optical discs?








