Quote:
| besides the 1 week LA rule there should also be an "X number of markets before mid-Jan" rule. |
As gratifying as that would be, I kind of worry what effect that would have on the smaller films that could, hypothetically, get a boost by being nominated for an award. Documentaries, especially, practically need a nomination before getting booked winder than NY/LA.
Truth be told, it's the concentration of the American entertainment industry in basically two cities that makes the whole NY/LA opening thing practically reasonable - it is an industry award, after all. If a really significant amount of production was occuring continuously in other parts of the country, then this wouldn't happen just out of necessity. But, I don't know how you'd get that to happen unless some billionaire decides to create a major production facility in North Carolina and lures a lot of talent there.
Just for fun, here's a list of the most egregious offenders this year (release dates from
filmreleases.com):
Baran - Opened December 7th In NY/LA for one week, re-opens limited March 1st
Last Orders - Opened December 7th in NY/LA for one week, re-opens NY/LA February 15th
Pinero - Opened December 13th in NY/LA for one week; re-opened limited (14 theaters) January 25th
Iris - Opened December 14th in NY/LA for one week, re-opens in limited release February 15th
Monster's Ball - Opened December 26th in NY/LA, added SF/Chicago January 25th, opened wider February 8th
Dark Blue World - Opened December 28th in NY/LA, no expansion planned
To be fair,
Monster's Ball has at least been playing continuously since Dec. 26th, although I still find that "(c) Lion's Gate MMII" credit galling. The strategy doesn't seem to have done much for
Last Orders,
Pinero, or
Dark Blue World, and may have wound up costing them screens now. The makers of
Italian For Beginners may have to wonder if Miramax choosing to give
Baran an early push but not their film cost them a nomination or a wider American audience.