Kenko makes some decent products (I own one of their 1.4x teleconverters), but that still looks like a low-end budget filter. Michael's suggestion of Hoya or B+W are good ones, if you really feel you must use a protective filter. I personally own Hoya UV and CPL filters, but as a mentioned earlier in this thread, I really dislike using UV filters at all for protection. They can never improve your picture quality -- at best, they will not degrade it enough to be noticed. At worst, they can noticeably degrade image quality and cause flare or focusing issues. I just do not like the idea of putting a cheap piece of glass in front of a quality lens. Under most conditions, a lens hood should be all you need for protection.
As Michael mentioned, though, you can always try it, and if you do not like the filter you are only out $20, so it's not the end of the world.
Getting back to positive comments, enjoy your new camera, and let's see some photos!