Quote:
Originally Posted by
TVonDVDJunkie05 
He is contradicting himself here- on the one hand he says we can't afford to sell them cheaper when we sell them one at a time and on the other hand he says they produce full runs?! If these are not available in retail and will be sold one at a time then why are they producing full runs?? They should produce a limited run and look to sell those first and if they do sell out then print up another batch. A smaller run would mean your costs are lower since you are not producing as much thus you would be able to lower the price a bit.
I think the point Shout! is making is that the Simon & Simon discs are not a Manufacture on Demand program, like the WarnerBros. Archive program.
We have no information about the quantity of discs being pressed, ("full" or "limited" is are subjective terms that could mean any number)
but production runs are different from MOD. Basically, the point is that Shout! has done an economic analysis of the situation, and concluded that
it is likely to be more profitable for them to sell the sets directly from their webstore for the suggested retail price, and not through Amazon for a discounted
wholesale price.
Making the discs is the least of their worries, it really comes down to how many sets they can sell. At some point there is a convergence between the retail price
and how many people will pay "x" for a set. Cheaper usually means more sales units, but when dealing with a specific fan base, it's not always likely that lowering the
price will increase sales, especially of a season set later in the show's run. (obviously lowering the price means they make less on each set.)
In my opinion, people on amazon aren't likely to just randomly pick up season 6 of a show, making it an instant huge seller, unless it was super cheap.
That leaves fans of the show who have bought previous seasons, and those fans are more likely to track down the set from whoever is selling it on line.
This has changed a great deal from just a few years ago, when many customers would expect to be able to walk into a store and find shows on the
shelf to take home. We're now dealing with a much smaller market of potential dvd buying public as the potential fan base.