ALL-NEW RELEASE FROM THE WORLDWIDE FRANCHISE ARRIVES IN TIME FOR EASTER GIFT-GIVING
STRAWBERRY SHORTCAKE:
THE BERRYFEST PRINCESS MOVIE
THE BERRYFEST PRINCESS MOVIE
Featuring A Berry Royal Sing-A-Long Song And More, The Wholesome Family Film Arrives March 2 From Twentieth Century Fox Home Entertainment And American Greetings
LOS ANGELES, CA (January 21, 2010) – The berrylicious fun continues when Strawberry ShortcakeTM takes the crown in an all-new movie adventure, Strawberry Shortcake: The Berryfest Princess Movie, available on DVD March 2 from Twentieth Century Fox Home Entertainment and American Greetings. In the latest CGI installment featuring the character’s new look, Berry Bitty City is preparing for the annual Spring festival, and Strawberry Shortcake has just been appointed Berryfest Princess of the joyous celebration. Along with her berry best friends, they must work together to ensure the festival and parade are the sweetest events the town has ever seen. The Strawberry Shortcake: The Berryfest Princess Movie DVD will feature printable coloring pages and “A Berry Royal” sing-a-long song featurette. The DVD will be available for the suggested retail price of $19.98 U.S./$22.98 Canada. Prebook is February 3.
For nearly 30 years, Strawberry Shortcake has been a favorite with little girls and moms alike, teaching wholesome values, going on fantasy adventures and proving that little girls can do big things. Since American Greetings relaunched the property in 2003, the franchise has generated $3 billion in worldwide retail sales, and blossomed into one of the top children’s video franchises with more than 9.7 million units sold to date.
| DVD Special Features (Catalog #2265631) | |
| ● | A Berry Royal Sing-A-Long |
| ● | Printable Coloring Pages |
| Marketing Support | |
| Twentieth Century Fox Home Entertainment will have a broad-based marketing campaign to support the release ofStrawberry Shortcake: The Berryfest Princess Movie including: | |
| ● | An integrated marketing campaign with Hasbro and American Greetings |
| ● | DVD cross sells for The Berryfest Princess Movie on over 1MM Strawberry Shortcake toy packages |
| ● | National TV media buy targeting moms and girls ages 2-8 |
| ● | Huge cross promotions and joint retail placement opportunities with toys, apparel, and books. |
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and DateWorks calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visithttp://corporate.americangreetings.com.
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and DateWorks calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visithttp://corporate.americangreetings.com.
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
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Follow TCFHE on Twitter @foxhomeent
| STRAWBERRY SHORTCAKE: THE BERRYFEST PRINCESS MOVIE | |
| Street Date: | March 2, 2010 |
| Prebook Date: | February 3, 2010 |
| Screen Format: | Widescreen 1.78:1Full Screen |
| Audio: | English 5.1 Dolby Surround |
| Subtitles: | English, Spanish |
| U.S. Rating: | G |
| Running Time: | 68 minutes |
| Closed Captioned: | Yes |
