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The latest on Conan, Leno and NBC - Page 16

post #451 of 572
1/31/10 at 9:41pm
Thread Starter 
Quote:
Originally Posted by Edwin-S View Post

So when does Leno resume his "Tonight Show" duties? And what does NBC do if Leno's ratings drop when all of Conan O'Brien's fans tune out and a good chunk of Leno's former audience don't return after getting used to watching Letterman? I used to watch Leno off and on. After watching his response and actions during this fiasco, I would probably watch Letterman or O'Brien more often. I don't think I could ever watch Leno again and not continually see him as a backstabbeing opportunist: whether he really deserves that moniker or not.

well the tonight show under conan lost half of its audience.  if leno does worse than that then lol.
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post #452 of 572
1/31/10 at 11:06pm
Quote:
Originally Posted by TravisR View Post



March 1.

Thanks. It will be interesting to see the ratings results after his return.


Quote:
Originally Posted by Diallo B View Post




well the tonight show under conan lost half of its audience.  if leno does worse than that then lol.
 

Well, as I understand it O'Brien was beating Letterman in the important 18-49 demographic. Being number one is meaningless if the majority of your viewers are falling outside of that important spending demographic. Older people tend to spend less as they have pretty well acquired a lot of the major goods that younger people are still in the process of getting; however, that may not necessarily hold true for "baby boomers" since they are more addicted to spending than their parents were.

Either way, any network executive that didn't expect a ratings drop when a new host took over was in la-la land. At the start of a new regime, I would expect a quite a drop in in viewership, followed by an extended period of rebuilding as new viewers discovered the show. Seven months hardly seems like enough time for that rebuilding process to take place. How long did it take Leno to recover the lost viewership that occurred when he took over from Carson?  
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post #453 of 572
2/1/10 at 11:33am
And the focus on Leno returning in the Fall certainly didn't help the new Tonight Show's chances. They gave people little reason to warm up to O'Brien.

But that's water under the bridge at this point. I would hope that those naive young people on Team Coco that never watched his Tonight Show will tune in for his new show, but ultimately it only really matters if they have a Nielson box.
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post #454 of 572
2/1/10 at 1:13pm
Quote:
Originally Posted by Chris Lockwood View Post




Not arguing, just stating facts.
 

So, just because you believe what you're saying that makes it a fact? Good luck living with dementia.
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post #455 of 572
2/1/10 at 1:27pm
If he truly has dementia, he'll deny it.
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post #456 of 572
2/1/10 at 3:15pm
Or blame it on Conan.
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post #457 of 572
2/1/10 at 3:32pm
Thread Starter 
Quote:
Originally Posted by Brandon Conway View Post



But that's water under the bridge at this point. I would hope that those naive young people on Team Coco that never watched his Tonight Show will tune in for his new show, but ultimately it only really matters if they have a Nielson box.
 

this mirrors my thoughts.  if there were this many team coco fans why were they not watching.  because according to all of the anecdotal evidence in this thread there are more team coco fans than leno fans.  and they are younger and hipper to boot!!!

oh, i forgot.  they dvr and watch online, etc.....
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post #458 of 572
2/1/10 at 4:28pm
Quote:
Originally Posted by Diallo B View Post

oh, i forgot.  they dvr and watch online, etc.....
 


Is that so hard to believe?  A lot of people in the 18 - 35 bracket are highly mobile and travel light. I, personally, worked with a fellow that fell in that demo and most of his viewing was via his laptop. I'm definitely not in the 18 - 35 bracket and even I don't have any satellite or cable connection.  I cancelled my TV subscription over a year ago. If something interests me enough to watch it, I'll look it up on the net and watch it online.
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post #459 of 572
2/1/10 at 7:14pm
Quote:
Originally Posted by Edwin-S View Post

Is that so hard to believe? 


I don't think it's hard to believe but advertisers don't care about people who aren't seeing their commercials.
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post #460 of 572
2/1/10 at 7:20pm
But here's the thing - I'm a 30-year-old single male who watched every episode of Conan's Tonight Show. I saw at least half of them when they aired at 11:35pm. My problem is that I don't have a Nielson box, and I wasn't counted. I actually showed up on the times I watched it on Hulu.com via website hit, but those don't count on Nielson yet. I sat through PLENTY of ads both on tv and online, and I can remember 3-4 that reminded me to pick up  product or go see that movie (being in LA causes a lot of movie ads to be played at that time slot).

But I don't count, of course.

Nielson households are WAAAY to skewed towards married with kids. We single people don't get counted enough. And colleges (one of Conan's strength) where a group of single 20-something friends may get together and watch Conan on a dorm "family" room tv are neglected as well.
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post #461 of 572
2/1/10 at 7:27pm
Quote:
Originally Posted by Brandon Conway View Post

But here's the thing - I'm a 30-year-old single male who watched every episode of Conan's Tonight Show. I saw at least half of them when they aired at 11:35pm. My problem is that I don't have a Nielson box, and I wasn't counted. I actually showed up on the times I watched it on Hulu.com via website hit, but those don't count on Nielson yet. I sat through PLENTY of ads both on tv and online, and I can remember 3-4 that reminded me to pick up  product or go see that movie (being in LA causes a lot of movie ads to be played at that time slot).

But I don't count, of course.
 


I'm sure the people that are paying to advertise on Hulu are well aware of the number of people watching it there. However, there's one commercial per break online versus five or six (?) per break on TV. That's alot less ads so the number of people viewing online means less to a network.
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post #462 of 572
2/1/10 at 9:13pm

 

 
Posted on February 1, 2010
 
Quote:
Originally Posted by Brandon Conway 

But here's the thing - I'm a 30-year-old single male who watched every episode of Conan's Tonight Show. I saw at least half of them when they aired at 11:35pm.
Posted on January 14, 2010
 
Quote:
Originally Posted by Brandon Conway 

More young viewers, like myself (30) are watching TV shows online on Hulu.com. I've seen EVERY episode of Conan's Tonight Show, but I've watched only, say, 15% when they first aired.


So which one is it?
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post #463 of 572
2/1/10 at 10:01pm
Thread Starter 
Quote:
Originally Posted by Patrick_S View Post

 

 
Posted on February 1, 2010
 
Quote:
Originally Posted by Brandon Conway 

But here's the thing - I'm a 30-year-old single male who watched every episode of Conan's Tonight Show. I saw at least half of them when they aired at 11:35pm.
Posted on January 14, 2010
 
Quote:
Originally Posted by Brandon Conway 

More young viewers, like myself (30) are watching TV shows online on Hulu.com. I've seen EVERY episode of Conan's Tonight Show, but I've watched only, say, 15% when they first aired.


So which one is it?

lol. i love a critical thinker.
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post #464 of 572
2/1/10 at 10:09pm
Thread Starter 
Quote:
Originally Posted by Edwin-S View Post





Is that so hard to believe?  A lot of people in the 18 - 35 bracket are highly mobile and travel light. I, personally, worked with a fellow that fell in that demo and most of his viewing was via his laptop. I'm definitely not in the 18 - 35 bracket and even I don't have any satellite or cable connection.  I cancelled my TV subscription over a year ago. If something interests me enough to watch it, I'll look it up on the net and watch it online.


not hard to believe at all. i rarely watch any television show network or cable live.  there are far too many sources for me to actually see what i watch without having to be held hostage by television advertisers.  and contrary to popular opinion high definition material can easily be found in its original resolution with 5.1 audio.

i would also cancel cable but then i wouldn't get my sports and foxnews/msnbc fix.  but in all honesty if it were not for the winter olympics i probably would cancel my cable right after the superbowl pick it up for the nba playoffs and then cancel it again until football season.  i can even get my cable news fix live online.

i would guess that many of us here on this site have htpc's and are capable of doing the same.
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post #465 of 572
2/1/10 at 10:38pm
Quote:
Originally Posted by Patrick_S View Post

So which one is it?

I went back and did the math and realized it was closer to 50/50.

146 episodes. I watched the first 5 weeks (25 episodes) and the last 3 weeks (15 episodes) on tv. I figured 15% was definitely an understatement for that factor alone. I figured about 35% of the remaining shows I watched on tv (plus one live). That was 77 shows, or just over 50%.


Still, my point is that without a Nielson Box every show I watched over my HD antenna meant that I never counted as a viewer. I counted more as an online viewer. Give me a Nielson Box and then it makes a huge difference. Until then, I could watch the wall between 11:35pm-12:35am and it would register to them as the same thing - nothing.
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post #466 of 572
2/2/10 at 9:43am
The Nielsen point is valid (one fhat I've made myself at times), but keep in mind there are statistical factors at work as well. At the extreme, it's OK to do a poll asking if men like women because even if you don't ask every man specifically, your opinion is likely represented statiscally. Nielsen is far from perfect, but it's not necessarily completely accurate to say if you don't have a Nielsen box, your opinion isn't counted. They try to -- in the aggregate.

I saw an article talking about Jay's appearance on Oprah and somewhere in the article there was a statement made that Oprah invited Conan but hadn't accepted the invitation. It made it sound like Conan had something to hide, or was being bitter. But I remember reading here (or an article linked to from here) that part of the settlement agreement is NBC doesn't want Conan trashing them (apparently Leno is free to do just that). I couldn't help but think surely someone on Oprah's staff realizes Conan isn't supposed to talk about the situation. Don't make the guy out like he's afraid to talk about the situation. Yes, I'm in the camp of people who on the rare occasion that I watch late night TV, is more inclined to enjoy Leno, but come on -- fair is fair.
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post #467 of 572
2/2/10 at 10:15am

n/m

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post #468 of 572
2/2/10 at 12:58pm
Quote:
Originally Posted by Mikah Cerucco View Post

I saw an article talking about Jay's appearance on Oprah and somewhere in the article there was a statement made that Oprah invited Conan but hadn't accepted the invitation. It made it sound like Conan had something to hide, or was being bitter. But I remember reading here (or an article linked to from here) that part of the settlement agreement is NBC doesn't want Conan trashing them (apparently Leno is free to do just that). I couldn't help but think surely someone on Oprah's staff realizes Conan isn't supposed to talk about the situation. Don't make the guy out like he's afraid to talk about the situation. Yes, I'm in the camp of people who on the rare occasion that I watch late night TV, is more inclined to enjoy Leno, but come on -- fair is fair.

I'm pretty sure Conan has to keep quiet until May-ish.
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post #469 of 572
2/4/10 at 10:12pm
Just in case you thought NBC was done doing completely stupid stuff:

Black History Month @ NBC

Jimmy Fallon's band raised an uproar about how offended they were, and began tweeting about it earlier in the day.. the story continued to run, but no changes by NBC, or anything really.

The network is now apparently run by those who either don't care, or are counting on a bunch of monkeys and a typewriter turning out Shakespeare...
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post #470 of 572
2/5/10 at 4:29am
I wonder if Germans would complain if they had Sauerkraut in favor of Germans -- or if they'd just realize it was an attempt to offer a traditionally German dish in honor of Germans. Some Germans may like the dish, some not, but I doubt there'd be any uproar. Thank goodness NBC doesn't have watermelon on there. Maybe watermelon flavored aquafina.. Fallon's band needs to go donate time to Haiti or something. There's no need to look for a boogeyman behind every door. These trumped up fake outrage calls for sensitivity ignore real racial issues and do absolutely nothing to improve race relations. A cafeteria offering traditional "Soul Food" in honor of Black History Month. Burn them.
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post #471 of 572
2/5/10 at 4:50am
Quote:
Originally Posted by Brandon Conway View Post

But here's the thing - I'm a 30-year-old single male who watched every episode of Conan's Tonight Show. I saw at least half of them when they aired at 11:35pm. My problem is that I don't have a Nielson box, and I wasn't counted. I actually showed up on the times I watched it on Hulu.com via website hit, but those don't count on Nielson yet. I sat through PLENTY of ads both on tv and online, and I can remember 3-4 that reminded me to pick up  product or go see that movie (being in LA causes a lot of movie ads to be played at that time slot).

But I don't count, of course.

Nielson households are WAAAY to skewed towards married with kids. We single people don't get counted enough. And colleges (one of Conan's strength) where a group of single 20-something friends may get together and watch Conan on a dorm "family" room tv are neglected as well.
 

I thought TV Networks *only* cared about the 18-49 single male?

That fact that *you* weren't included means nothing. Hey, I'm not in a Nielson family. Just shows that they don't care about married couples and only care about single singletons. :)

I'd be interested in the documentation that Nielson does bad sampling, poor statistical analysis, and is over / under-representing groups. Otherwise we're just making stuff up regarding the ratings.
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post #472 of 572
2/5/10 at 5:59am
Quote:
Originally Posted by mattCR View Post

Jimmy Fallon's band raised an uproar about how offended they were...
 


[SARCASM]Gee, how could anyone fine that offensive?[/SARCASM] I'm surprised that it doesn't say "Just like mammy used to make".
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post #473 of 572
2/5/10 at 6:22am
Mikah - While I can appreciate where you are coming from, let me tell you that the situation is entirely different. The German people did not experience hundreds of years of slavery, racism, marginlization, and stereotyping which, among many other things, culminates in what NBC did as being offensive and just plain idiotic. There is much more to this carelessness than may appear to some folk, and it is, unfortunately, just another sliver of the issues which still exist in race.

But, back to the purpose of the thread - I miss Conan. And Nielson ratings have long been under fire for allegedly not capturing what is really being watched. I remember when I was surveyed, back when Millennium was still on the air, reading about complaints of their methodology.

Quote:
Originally Posted by Mikah Cerucco View Post

I wonder if Germans would complain if they had Sauerkraut in favor of Germans -- or if they'd just realize it was an attempt to offer a traditionally German dish in honor of Germans. Some Germans may like the dish, some not, but I doubt there'd be any uproar. Thank goodness NBC doesn't have watermelon on there. Maybe watermelon flavored aquafina.. Fallon's band needs to go donate time to Haiti or something. There's no need to look for a boogeyman behind every door. These trumped up fake outrage calls for sensitivity ignore real racial issues and do absolutely nothing to improve race relations. A cafeteria offering traditional "Soul Food" in honor of Black History Month. Burn them.
 
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post #474 of 572
2/5/10 at 8:47am
Mikah, I get what you're saying, but you fail to distinguish between positive and negative stereotypes. So far as I know, the fried chicken thing (which I believe is the main offender) is definitely not on the positive side. That's the problem. This doesn't of course mean that anyone involved is racist, a slur thrown around far too casually. Mistakes happen, especially when they involve a culture with which one is not very familiar, or poorly understands.

--
H
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post #475 of 572
2/5/10 at 9:03am
Seriously people, the cafeteria story has nothing to do with this thread's subject and is nothing more then a thread crap. To associate the two stories is completely moronic.

Let's try to focus any posts on the thread's subject and not get side tracked.
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post #476 of 572
2/5/10 at 9:08am
It's called Soul Food and it's delicious and there are plenty of restaurants that serve it and most black people I know seem pretty proud of it (and rightly so).  This is one of the stupidest "controversies" I've ever heard.

I note that the Roots performed a song about it on Jimmy Fallon a couple of months ago.  Maybe QuestLove was trying to be funny?  It's hard to tell with that show. . .
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post #477 of 572
2/5/10 at 10:07am
My apologies.  Since the whole thread was about how NBC screwed up latenight, I found it fitting that the band of their one non-impacted late show spent an entire day flaming their network.  Fallon had largely stayed out of the "down with NBC" camp, but that's not what happened yesterday.
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post #478 of 572
2/5/10 at 10:27am
I don't see how the post was off topic or threadcrapping since it does fall under "the latest on NBC" part of the thread title.

Had the menu just used the words, "Soul Food Menu" somewhere (which was their intention), none of this would have happened.  It's a  tempest in a teapot, but I'd love to know if the person or persons responsible for the menu were African American or not.  Because irony like that is priceless.
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post #479 of 572
2/5/10 at 10:41am

I think that's the part.  It's not that it was the menu, or that it was soul food (and to be honest, most of that is the kind of thing I would LOVE) but I think the "Tribute to Black History Month" came off as pretty hokey from a network that doesn't have a single show with an african american lead.  


 Much more though that their night-shift hosts now wail into them.  Just bad timing.

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post #480 of 572
2/5/10 at 11:50am
It was the explicit connection between stereotypical black people food and Black History Month that caused the problem. If the menu just happened to be fried chicken, collard greens etc. without any special subtitle, I doubt anyone would have thought twice about it. People like friend chicken, people like collard greens.
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