Weekend Estimates
#1 "The Expendables" $35.0 million
#2 "Eat Pray Love" $23.7 million
#3 "The Other Guys" $18.0 million ($70.5 million) -49%
#4 "Inception" $11.4 million ($248.6 million) -39%
#5 "Scott Pilgrim vs. the World" $10.5 million
#6 "Despicable Me" $6.8 million ($222.0 million) -27%
#7 "Step Up 3D" $6.6 million ($29.6 million) -58%
#8 "Salt" $6.4 million ($103.6 million) -42%
#9 "Dinner for Schmucks" $6.3 million ($58.8 million) -39%
#10 "Cats & Dogs: The Revenge of Kitty Galore" $4.1 million ($35.1 million) -41%
#11 "Toy Story 3" $2.2 million ($400.8 million) -31%
#12 "Charlie St. Cloud" $2.1 million ($28.7 million) -56%
Moviegoers spent $133 million on the top 12 films at the box office this weekend, giving August its second best second-weekend haul (behind 2001's massive $148.5 million take), as well as the fifth best overall top 12 finish the month has ever enjoyed. Business was up 8% compared to year-ago levels, on top of being 21% stronger than this frame in '08. 2010's year-to-date haul now stands at a whopping $7.148 billion, remaining 4% stronger than last year ($6.868 billion), up 11% compared to both '08 ($6.439 billion) and '07 ($6.443 billion), and a 19% improvement over '06 ($6.027 billion). 2010 has now passed the $1 billion-to-$7 billion marks in record time for the year, this despite the fact that overall ticket sales (899.1 million vs. the 915.7 million '09 had sold to this point) remain down from last year.
LGF's "The Expendables" gave almost everyone involved (save for Jet Li, Eric Roberts, and Mickey Rourke) the biggest opening weekend haul of their respective careers. The movie earned an impressive per-theater average of $10,713 from its 3,270 locations. With a solid B+ grade from CinemaScore, the studio is already talking about doing a sequel to their $70 million action opus. Even if the movie has short legs here in the states, don't be too surprised if the movie does very well overseas.
Sony's "Eat Pray Love" also got off to a good start, giving star Julia Roberts the best opening she's had as the solo headlining attraction since her Oscar-winning turn in "Erin Brockovich" in 2000. For her career, Roberts has appeared in 11 films that have earned north of the $100 million plateau, which ranks as the most for a female headliner (one ahead of Cameron Diaz). The studio is hoping that despite the "just okay" B grade from CinemaScore that the movie will leg its way to giving Roberts her twelfth $100 million performer. Regardless of where the movie ends up, the studio should recoup their $60 million budget costs. The movie earned sturdy $7,690 average from its 3,082 locations.
Sony's "The Other Guys" was off by 49% and has so far tallied $70.5 million. The movie looks headed for a final haul north of the century mark, which would be the fifth such hit for both stars Will Ferrell and Mark Wahlberg, as well as the third for director Adam McKay (all three for films he's teamed with Ferrell).
WB's "Inception" continues to roll as it was off by only 39% this weekend. The movie has so far earned nearly $249 million and will pass the quarter of a billion mark sometime during this week. Overseas, the movie passed the triple-century mark.
Universal's "Scott Pilgrim vs. the World" got a somewhat lukewarm reception from moviegoers this weekend as it was managed $10.5 million, earning a soft $3,735 average from its 2,818 theaters. While the exit polling yielded a very strong A- grade (the strongest of the new releases), add to that very solid reviews, the $60 million production looks headed for "cult hit" status.
Outside of the top five, the most significant occurrence was "Toy Story 3" becoming the most successful animated film in history. The movie has now earned a staggering $940.1 million worldwide, easily besting the $919.8 million haul of "Shrek 2". TS3's nearly $401 million domestic haul still ranks behind the $441.2 million tally of "Shrek 2", but overall proved to be the bigger hit globally. TS3 is now the eleventh film in history to pass the $400 million mark domestically at the box office.
Next weekend will see five new releases hit theaters. Fox's parody "Vampire's Suck" (opening on Wednesday), Universal's "Nanny McPhee Returns", Weinstein/Dimension's "Piranha 3D", WB's "Lottery Ticket", and Miramax's "The Switch" will all enter the marketplace. Who will top the charts? Your guess is as good as mine.
Edited by TerryRL - 8/15/10 at 9:34pm