TWENTIETH CENTURY FOX HOME ENTERTAINMENT LAUNCHES FOXPOP, POWERED BY SPOT411, WITH BLU-RAY DISC & DVD RELEASE OF
NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN, 500 DAYS OF SUMMER
AND JENNIFER’S BODY
New Application Provides Consumers With An Entirely New Way To
Experience Movies At Home
LOS ANGELES, CA – November 10, 2009 – Twentieth Century Fox Home Entertainment, Spot411 and The Cimarron Group announced today an exclusive partnership to launch FoxPop, coinciding with the Blu-ray Disc and DVD release of Night at the Museum: Battle of the Smithsonian on December 1. FoxPop is a home entertainment first, enabling viewers to use their iPhone or computer to create a personalized, social and interactive entertainment experience while watching Twentieth Century Fox Home Entertainment’s Night at the Museum: Battle of the Smithsonian Blu-ray Disc or DVD.
FoxPop is a downloadable iPhone and computer application that “listens” and syncs in seconds to an exact moment in a movie, using real-time audio recognition technology. As events pass in the timeline of the film, facts and trivia automatically “pop up” on the iPhone or computer, offering viewers new information each time they watch a movie. Whether it’s an actor on the screen, an exotic location, or a catchy song, FoxPop instantly provides everything viewers want to know about the scene.
Additional application features include the ability for fans to share and chat with friends while watching a film via social networks such as Facebook and Twitter. A collapsible dashboard - the “Now Playing” feature - provides people with a large space to see information about the characters, places and trivia related to the film.
“FoxPop furthers our commitment to providing consumers with the most exceptional home entertainment experience possible,” said Mary Daily, EVP North America Marketing of Twentieth Century Fox Home Entertainment. “By providing interesting movie-related information and the ability to engage with fellow Night at the Museum: Battle of the Smithsonian audiences, the application creates a powerful new connection between the movie and its viewers.”
“Twentieth Century Fox Home Entertainment and Spot411 share the goal to enhance the home entertainment experience and connect like-minded fans,” said Ajay Shah, CEO and co-founder, Spot411. “FoxPop is the next step in the evolution of the home entertainment experience, intuitively providing immediate access to movie and TV-related information and content.”
The Interactive Division of The Cimarron Group introduced Spot411 to Fox Home Entertainment and has been engaged to develop creative content for other upcoming FoxPop titles including 500 Days of Summer and Jennifer’s Body
