LOL, Jeff. Glad you are around to break the bad news.

There are two aspects to this "Sale" that one has to watch for (and both have been mentioned already):
1) Deep Discount does have higher MSRP starting points on certain studio titles than Amazon and other sites. For instance, I've noticed that they often start about $5.00 higher on TV titles that come from companies like Shout and CBS/Paramount. As an example look at their starting MSRP for "Mister Ed: Season 1." It's $44.95, but at Amazon.com the MSRP is only $39.95. Take a look at "Petticoat Junction: Season 2." Again, DD has the MSRP at $44.95 while Amazon has it at $39.95. Now, it is true that right now DD does have that particular title at a good price, but it doesn't always work that way and there are many times that they are higher on items simply because they have a higher starting MSRP. So buyers should check that out on a regular basis, IMHO.
2) The 40% Off MSRP is, without question, going to yield less saving in general than their previous sales. Once in a while someone can find a bargain but it doesn't take a rocket scientist to figure out the difference in previous sales to this one. Normally, DD automatically takes off somewhere between 30-35% of the MSRP on dvds. Sometimes it's a tad more and sometimes a tad less. But the percentage I listed is pretty typical. When the company was having 20% or 25% Sales that was equating to just about a 50% discount most of the time. Not always right at 50% but generally pretty close to, and sometimes a tad over, half off. Now, of course, we are basically losing 10% of what we used to save because instead of 50% off we are only getting 40% off. So it's not too hard to see this deal isn't really all that great.
Gary "not buying one thing in this sale unless something on my wishlist drops in the next 2 weeks" O.