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I think this is brilliant marketing on Warner's part. Everyone is like a kid in a candy story clamoring to get a version of a movie they didn't think would be available, and a movie they didn't even know was coming. Amazing how excited everyone is!
Way to go Warners!
You know what Doug? Been back and forth on this as to
whether I like what WB did here. To suddenly introduce a
title such as GREMLINS we never thought would be
announced and then make a more affordable version of
OZ -- both exclusive of TARGET and/or WALMART is
a pretty ingenious thing to do. Agree with you on that!
I love the fact it has stirred up excitement. However, this
is the first time it has been done and perhaps the novelty
will wear off with future such releases --- especially when
people like myself tire of having to drive all the way to a
TARGET store 25 minutes away when I could have easily
have had it delivered to my front door from Amazon.