Here is a recap of all the various versions. This link came from DVD Talk.
http://www.blu-ray.com/news/?id=3480
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I think this is brilliant marketing on Warner's part. Everyone is like a kid in a candy story clamoring to get a version of a movie they didn't think would be available, and a movie they didn't even know was coming. Amazing how excited everyone is!
Way to go Warners!
Doug

Its probably intended to shake up the online-only/preorder market-share of amazon and friends. As an international customer so far away from where these companies make these big decisions, I find it very alienating... I don't want to preorder a box of stuff I never know what to do with... I want to be able to preorder the film-only edition. Come on WB, don't toy with me!

I really think the fact that you couldn't get a particular version of the movie at just any store, or on line, made the whole thing kind of special. It made it an event like people lining up for a new movie, or the release of the Playstation. I suppose it could get old if they go to the well too many times, but I suspect the marketing department at Warners has some other tricks up their sleeves.
Doug

