I think an interesting read is Michael Medvick's Hollywood versus America. In it he asks the question, why do studios continue to make movies which they know will not be commercially successful? He says that PG family friendly movies i.e. Harry Potter, Star Wars, ET, etc are smash hits but R rated movies usually don't do well---I know there are some exceptions. As an insider he tells of the political and philosophical agenda of Hollywood and those who finance these projects. After reading you learn that money is not the only intended result of media.
As a side, I love to watch old commercials. I was just watching Route 66 and they have some great commecials in the extras. I am a nurse and find one of the aspirin commercials particularly amusing. The spurious claims them make about aspirin (stops pain--it can, but calms you down and relaxes you- it doesn't. Plus, its unique flaking action means it goes to work minutes faster than its competition--or something like that). It sounds good but I want to see the data. I think back than you didn't have to back it up.






I'd say that would fit a lot of us on this Bd.