BVHE Press Release: Race To Witch Mountain (DVD/Blu-ray)

You gotta be kidding me with those MSRPs. $35.99 for a barebones 1-disc SD release? Disney needs to pull its head outta the sand.

Agreed--the retail prices are ridiculous.

- Steve

Calling the pricing ridiculous is an understatement. $51.99 for the Blu-ray set which will include 2 discs I HAVE NO INTREST IN WHAT SO EVER. Even with a Amazon discount of 33% it still comes to a hefty $34.83!!!! for 1 Blu-ray disc.   Sorry a serious NO SALE HERE!!!

I thought Disney lost their minds when they were charging a $45 MSRP for Adventureland. On the plus side, I can't imagine that this rather large price increase will work for Disney. Hopefully these titles will all tank and it'll act as a warning to other companies that think that consumers are dumb enough to buy anything no matter what it costs.

I hope they don't pull this rip off price with Up.

$51.99 MSRP for the Blu-ray?!?!  Absolutely ridiculous. 

C'mon Disney, at least Warner tries to cover up their price gouging by giving us a box of trinkets. 

and the march towards premium pricing continues on...........................

I can't believe this one - I thought Disney was swimming against the tide by UPPING their retails for new blus to $45, making sure they do their bit against mass adoption. 

I read this expecting to see the $45 figure again - but no!  $51.99!!???  Are they insane?  Even with vendor's discounts this will be horrendous.  I hope folk pass on this release and send the message to Disney that greed is not the way to go.

Hmmm, let's see it has Dwayne Johnson in it and it has a $51.99 MSRP.  BVHE couldn't make this disc any more unappealing if they electrified the packaging.

And then they'll complain about lackluster sales.

I think/hope this is a case of them testing the waters. If it doesn't sell, they'll know that it's the price tag and go back to normal prices and if it does sell, you'll see more releases with similar prices.

Apparently beat out Last House on the Left and Miss March on its opening weekend, but otherwise not exactly a barn-burner.  Hard to imagine what the Mouse is thinking with this absurd pricing.  I might have checked it out at a  street price of $20 or less, but no way Jose at this price!

An absolutely absurd price point.  I really hope consumers aren't stupid enough to plunk down the cash for that. 

Why does it seem like Disney is trying to stop people from purchasing their DVD/Blu-ray titles?

$35 for a single disc DVD?  

I feel like it's 1998 and I just bought a non-anamorphic Lake Placid from FOX.

 I would pay about $40 for a BD double feature of the 1970s originals which will be out when hell freezes over apparently, like any non-Platinum/Diamond title made more than five years ago. I'm not interested in this at any price, and certainly not for a price higher than what it would have gone for on laserdisc.

Somehow Warner's ton of tacky trinkets don't seem so tacky anymore.

Those prices seem suspicious to me.  I got the same press release.  I think they accidentally used Canadian or non-US pricing.  I've made some inquiries and will let you know if I hear anything back.

The price in the press release is wrong.  It should be 44.99 MSRP.