Quote:
Originally Posted by
RobertR 
I've never seen toy commercials in a non-kids show, and I've never seen 30 year olds wandering around the toy dept. (unless, of course, they were parents).
I would argue that your not looking hard enough.

Seriously, there's a whole market that gears action figures and toys towards 20 and 30 somethings, companies like Sideshow, Gentle Giant, McFarlane Toys and NECA are just some examples and to a lesser extent Hasbro.
Look at how toys and figures have evolved over the years from simple twists in the original generation 1 toys to very complex transformations of the new designs (shit, you need a degree in engeneering to transform the Ultimate Bumblebee figure!), that's for us, the detail oriented individuals who want as close of a replica of the character that we can possibly get in plastic form.
Children certaintly don't really care that a toy looks exactly like the one in the film, they just want something cool to play with from the movie, that extra level of detail is for a mature buyer who does desire that and this case we get the best of both worlds, we get cool toys for kids to play with and we also get the level of detail to satisfy the older collectors.
That's where we come in so yes I do believe that this stuff is geared towards older people as well, the commercials may not out right say it but it's obvious to me anyway.
Edited by Inspector Hammer! - 7/6/2009 at 10:46 pm GMTEdited by Inspector Hammer! - 7/6/2009 at 10:48 pm GMT