Re: WHV Press Release: The Wizard of Oz 70th Anniversary UCE (DVD/Blu-ray)
In the past, such a packaging was released concurrent with the standard release, and often, after the initial release, as a collector interest only packaging. They're never going to sell mass quantities of such a packaging, and that includes people for whom the price itself is not the main barrier. Very few people want all that stuff.
Of all the people I know, only one actively pursues collector oriented material...just ONE. They leave the original packing intact and often unopened. Such a collector will pursue this packaging in spite of standard packaging being available. In fact, the harder it is to find, the more aggressively they'll pursue it. Consumers other than those simply have no use for it.
I'm willing to pay a certain premium over the more standard price for a two disc (or even three disc) set, just to have this great title, and to acknowledge the time and expense that went into producing it. But I don't want this packaging at any price. It's not going to happen, not even on sale.
I wonder how much extra profit is actually made from this kind of production. The investment of time and effort by the marketing and art departments; having the separate parts and pieces assembled from multiple sources, then physically packaging them; the shipping cost for thousands of these bulky things, as opposed to the simple standard issue. And I wonder how many of these kinds of sets retailers eventually send back.
The entire motivation seems as much wrong-headed and misguided, as profit hungry. From the above mentioned angles and others not touched upon...why bother? Consider the thousands more that would fly off the shelf during release week, if it weren't for this bulky, needless, expensive packaging that's of interest to only a relative handful.
But these kinds of decisions are made from on high, during meetings with department heads and semi-elaborate presentations. It's difficult to imagine them backing off. The best we're likely to see, is some kind of low profile announcement that a disc only packaging will follow, with the insinuation that the wait will be shorter than is customary (but still much longer than any of us want to wait, or indeed should).
That's my assessment and prediction, and that's all that I have to say about this issue. Over and out.