Re: Designing Women Season 2 Coming Soon
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Originally Posted by Mark Talmadge
You're making it sound like online message forums make up 100% of the sales. I hate to disappoint you but online sales make up for less than 30% of total sales. Physical purchases in B&M stores make up for greater than 60% of sales.
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I'd say in general I'd say you are dead on, but it varies widely by title/genre.
Designing Women is going to skew way to the side of B&M stores. It has an older audience and one that skews more female. Both of those demographics tend to buy more at stores. This will be a title that does well at Target and Wal-Mart, but not as much at Best Buy.
Stuff like Sci-Fi and horror skew more towards internet sales. Mainstream stuff may still be 50-70% B&M, but more obscure or cultish stuff can easily be 80% (or more) online.