Re: WarnerArchive.com to release: Maverick, 77 Sunset Strip, Bourboun Street Beat et
This direct-to-consumer "boutique" approach has been working well in the music industry for companies like Rhino Handmade and Hip-O Select. About once a month these labels serve up a diverse mix of highly sought after "vintage" music on CD in "limited edition" numbered packages. The pricing will be somewhat higher than a standard CD, but fans happily "pony-up" the additional cash to obtain these previously long OOP albums on CD. The big difference between this and the Warner Archive model IMO, is the questionable medium being used and the production method Warner employs to make the Warner Archive discs. Rhino Hamdmade (who is also owned by the same parent company -- Time-Warner) does not foist CD-R discs onto its direct customers. Rather, Rhino Handmade and Hip-O Select product looks (and sounds) like something you'd find at Best Buy or Walmart... Only, you never will, because instead of Kelly Clarkson, we're talking about artists like Syreeta or John Sebastian. The discs are manufactured exactly like any standard CD, albeit they are produced in smaller quantities. In some instances, the quality of these boutique releases (from a sound and packaging standpoint) exceeds that of a standard CD. In short, these discs may cost more, but you get a good quality product.
I think Warner has a great idea with the Warner Archive concept, and I would LOVE to acquire vintage WB TV shows on DVD, but IMO they need to work out the bugs or re-think their current business model for this to truly succeed.