Re: the problem with Disney Treasures: Dr. Syn, Alias the Scarecrow
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Originally Posted by Joe Lugoff
Why is it taking so long for this thread to be locked?
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I was kind of wondering that before.
Anyway, I wasn't going to post at all in this, but I will just make a quick point that, although it's unfortunate that the demand for this wasn't anticipated, and I do feel sorry for those who didn't get a copy if they wanted it, as I personally don't recall these selling this quick before, that Disney wasn't out to get anyone.
I think the general point of "limited, numbered editions" when they're released by major corporations isn't to decrease sales and to say "ha ha! We're not selling to you" and to make people mad, but, are, in fact, a way of
increasing sales and demand and profit. So, if a company thinks that only, say, 33000 people might buy this product, if they say it's limited and numbered, well, now they've just brought in the type of collectors who like that type of thing, which has now increased sales by another 20% or whatever (I'm making up that number). In other words, now they're selling to 2 audiences (collectors who may not even care about the product that much and who wouldn't have bought the product in the 1st place; and those who are genuine fans of the product) instead of one (those who are genuine fans of the product). I've seen a few people post that they haven't even opened any of theirs yet, and it's been 8 years?!? So, now they can sell over 39000 copies instead of just 33000 copies.
Of course, they can't know for sure how many people will buy a product, but they do know that it won't sell that much and that they need to increase sales to maximize profit so that they can release more stuff that has a relatively smaller fanbase. If they could predict the exact number of people who would buy this, then that's how many they'd make. Again, Disney is business to make money. If things aren't limited & numbered for smaller selling items, then sales would be lower.
Anyway, that's my opinion.