Re: Universal: in relation to HD-DVD-A "blu" plan?
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Originally Posted by Paul Arnette
...The strategy, it would seem, is to release titles that sold well on HD DVD and/or have marketing tie-ins. One would not expect low volume sellers or smaller titles to appear this year for a number of reasons, especially when you consider that Universal was one of the last, if not the last, studio to receive their allotment of BD blanks and place in the queue. Certainly room will be made for day-and-dates or proven sellers, but the rest will surely wait until next year at the earliest I'm afraid.
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Modifying the above slightly, I think Universal is focusing on new releases, marketing tie-ins (e.g. Mummy), and titles anticipated to appeal to the current Blu-Ray adopter demographic which remains youth-skewed towards PS3 gamers. This is not quite the same thing as titles that sold well on HD DVD, although there is likely a good deal of overlap.
This makes a lot of sense from a marketing standpoint, and they are competing for the replication slots with everyone else now, so they presumably need to choose their titles carefully. As player penetration increases and the demographics expand, we will likely see a more balanced slate of catalog releases.
Regards,
