Re: Terminator 1 & 2
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Originally Posted by Van Ling
Steve, I totally agree with your sentiment about BD quality... but I can tell you that the studios have not seen any indication that the format is taking off because it's just better quality sound and picture. As I stated earlier, the general consumer-- the folks whose buying into BD is what's going to make or break the format-- don't recognize that level of quality half the time (again, exhibit A: YouTube) and even when they do see the difference, they aren't willing or able to pay for it. So the studios are trying to push the bells and whistles to get the format adopted... quality is not enough.
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I understand your argumentation and I am afraid you are quite right. Most people I have shown Blu Ray so far do recognize the jump in quality, but they say it's not enough for them to make the jump to Blu Ray (even HD).
The way I see it, Blu Ray will eventually take off, just for the mere fact that in quite some time, no SDTV-only equipment will be available anymore. People will buy into HD just because it will be the only thing available when their old equipment will become unserviceable.
Concerning youtube: you may be right that youtube's most attractive feature is the easy access to a lot of content, but on the other hand, what most people will watch on youtube isn't necessarily the content they would purchase if this platform wouldn't have been available. There's a lot of junk in there which is consumed just out of curiosity, consisting mostly of small clips, perhaps documentaries, but hardly anything which will appear on both DVD and BluRay. I think youtube is a much bigger threat to regular television programme than home video formats.
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| The sad fact of the matter is that if you put out a bare-bones, movie-only disc of a film with the highest quality presentation, and also a lower-bitrate version that has a bunch of extra features, the latter is the one that will sell. There are just not enough HT enthusiasts to make the former economically viable. It's not even that the studios don't want to push the quality aspect --they do. But the actual market has shown that it's not enough to sustain the format. |
Which really makes me sad, because Blu Ray (or HD in general) is one of the best experiences I had in the last few years. I personally am a visual oriented person, and for me, both DVD and Blu Ray were chosen because they provided a significantly better image than their previous formats (which was, for me, VHS). Only later (well not so much...), I discovered audio commentaries and featurettes for myself.
For me, a really cool feature of Blu Ray is the possibility of a video commentary.
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| The twisted logic is that we need to get the format adopted first, by any means necessary... when it becomes ubiquitous like DVD, the costs of creating them goes down and there is more financial ability to do more discs in a set and THEN you can have the separate disc with the extras and save the feature disc for the highest quality presentation. |
It's kind of a vicious circle, because it seems most people seem to be content with what DVD can provide. The only way I could imagine is to stop releasing special/collector's editions on DVD, basically saying: if you want your movie cheap, then get it on DVD. If you are a film enthusiast, then take the logical choice and adopt Blu Ray. Of course this would only work if every studio would go the same route.
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What would you think of a model by which there was a Blu-ray disc-on-demand option for the "superbit" version of any given film, available for an additional (but not full) cost for owners of the "regular" extras-laden version? I'm just pulling out ideas with the help of a proctologist and a flashlight here, but I'm trying to come up with a viable solution...
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The problem I see is the division of an already small market into sub markets. Like:
- DVD regular consumers
- DVD film enthusiasts
- Blu Ray regular consumers
- Blu Ray film enthusiasts
To me, this scenario is much too complicated and confusing. As long as Blu Ray is still not a widely mass adopted product, you have to gather the film enthusiasts together. I think the next step of market segmentation should look like this:
- DVD = regular consumers
- Blu Ray = film enthusiasts
Which means:
- Stop producing DVD special editions and set a clear signal
- Include a coupon in the cheap bare-bones DVD release to offer the Blu Ray special edition at an attractive price
- Win ALL the film enthusiasts for the Blu Ray format by increasing the Blu Ray exclusive content
I already stopped caring to buy DVD special editions when I knew that HD was available, because at this point, DVD wasn't special anymore. I think a lot of the people, who care about films, could be pushed over the edge to buy Blu Ray this way.
Some folks might be angry now about what I propose, but consider this: what film enthusiast, who has seen Blu Ray, still wants DVD to be the main format of choice? To anyone complaing about the prices of Blu Ray hardware and equipment: well, that was exacly the same case of DVD back in the early days. My first DVD player cost over $400. I dare not to tell how much I spent on the first Alien DVD set... I am just amazed how MUCH you get now with Blu Ray for your money.
Would any studio dare to take these radical steps? I don't know. Perhaps my views are absolutely in contradiction to reality.