Re: Warner Bros. upsets me
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Originally Posted by Joseph DeMartino
Demographics are meaningless in DVD sales except to the extent that they actually predict sales success.
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Thank you, Joseph, for interjecting some sense and actual facts into this discussion.
Look, I'm very disappointed that I'm unlikely to be able to get the last seasons of "Mary Tyler Moore" and "The Bob Newhart Show" on DVD. But this has nothing to do with the "ugly head" of demographics or stereotypes, and everything to do with actual sales. Had neither been released at all, I would be tempted to say the studio was underestimating their appeal. But four seasons of each were released! Four! And not many people bought them. I did. I wish others were more like me, but then, I always wish that.
When favorite shows are discontinued, the same old excuses and conspiracy theories always pop up. Somehow, the studios are always accused of pretending that sales were lousy, presumably because they don't want money or something. Inevitably, a lack of promotion is blamed. It's always the same, and it's always based on a faulty assumption: millions of people share my taste, so surely the only reason the show has been discontinued is because the studio is inept, or purposely denying us our desire, or both.
What the studios want is money. It's easy to sneer at this "corporate greed," but it is through the making of money that the employees are paid and the shareholders are compensated. This should be pretty basic. When money is lost, jobs are lost. This is the way it works, and it is nearly as scientific as gravity.
Let's leave the studios aside for a moment, though. Using MTM as an example, if your local Best Buy, or Wal-Mart, or Target (to name any of the big box stores that have largely cornered the brick-and-mortar market) sells very few copies of MTM season four, how many copies of season five are they likely to stock, given that shelf space is limited (now, DVDs are sharing space with Blu-Rays, too)? So if you're 20th Century Fox, how do you even get enough copies of MTM 5 into stores?
Some shows sell well, some shows don't, for a wide variety of reasons that often continue to surprise or confound me. But sales are sales, and I don't expect any company to run itself into the ground so that I may own my DVDs.