Re: Beverly Hillbillies S2
Quote:
|
Originally Posted by DeWilson
Guess the studios never heard of "Fair Use" 
|
They have, but it doesn't apply. If the commercials are owned by somebody (or if they use a song that's owned by somebody), it's a lawsuit you aren't going to win.
Companies are very protective of their brands. There are many, many companies that have people on the payroll that only look for unauthorized use of their product - whether its running a commercial or their trademark appears in a background or an unauthorized product placement, whatever.
That's why you'll generally only find some of the smaller or PD companies risk it. They are either small enough to fly under the radar, or they aren't worth the time/money to go after.
It's too bad. We've had to remove some GREAT commercials from some of our Game Show releases for that very reason.
A 2nd example. We really wanted to include all the old He-Man toy commercials on the DVDs. We had access to the commercials, and Mattel had no problem with the *idea*, but none of the music or talent from 30 years ago were cleared for this usage, and it turned out we were looking at 10,000-25,000 dollars FOR EACH COMMERCIAL for clearances.
The only exception that I'm aware of is if a company sponsored an episode and that was built into the program - like having the Kellogs logo beneath the panelists on To Tell the Truth, for example.