Re: Universal's Graffeo: HD DVD is here to stay!
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Originally Posted by Adam Gregorich
DVD wasn't a hit right out of the gate.
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As with Sanjay Gupta, you and I have radically different ideas of what constitutes a hit. Oh, and as far as "major catalog releases", titles like BLADE RUNNER and BATMAN hit right out of the gate on DVD...and we're two years into the new formats; if you look at major catalog releases, DVD had
tons by now. Lastly, using STAR WARS as some measuring bar is a fool's errand; it's always been the final holy grail to appear in almost every format, even down to pay channel cable TV. True there was no format war, but players were expensive and they didn't launch with that many titles. Additionally several studios didn't support DVD when it initially launched (if I remember right Disney, Fox and Universal?), and then there was the DIVX fiasco. It wasn't until player prices came down and more people started buying them that we started to see some major catalog titles released. How long did it take for Star Wars to come out on DVD?
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Originally Posted by Adam Gregorich
Historically, catalog titles sell well the first week or two and then go down hill from there. There are some exceptions like Christmas movies that may sell well every November. Will some new BD owners buy CE3K two years from now? Sure, but keep in mind that titles (esp catalog) are only advertised (if at all) during a one to two week period around the release. People talk about them when they first come out. CE3K is a great example. When that was announced there was a HUGE buzz about the title, then it died down. When it was released there was some buzz. Now no one really talks about it unless it's part of a Spielberg format war discussion. B&M stores will get them in and keep them for a while, then clear them off the shelf to make room for "new" catalog releases. If a title was released and advertised when there is a higher number of players it will sell more than if it is released early on, even though it will have been available for longer and still have some sales trickly through.
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I would argue the impessive bar set by CE3K in terms of quantity, quality and overall packaging will keep it alive and well on shelves long after lesser effort catalog releases have come and gone. BLADE RUNNER and CE3K have set major standards for catalog releases. I doubt many others will meet them.
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Originally Posted by Adam Gregorich
As to Universals strategy of not releasing some of their A+++ catalog, well feel free to disagree with them.
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I do, oh most vehemently.
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Originally Posted by Adam Gregorich
They have a lot more data that they are looking at then we see to make their determination. What if some of those titles need some TLC? Spending big bucks now on a title that will take years to sell enough to recoup the costs might not be in their best interest.
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Foolishness; whatever data Universal's been depending on proved to be asbout as reliable as the "wepons of mass destruction" reports of six years ago. They could have been releasing relatively bare-bones versions of Spielberg's catalog titles over the last two years, to inject life in an anemic-from-the-start format (and I mean that vs. Blu-ray, not vs. DVD), then follow up in a few more years when hi-def media has really penetrated the marketplace and gussy up those releases with tricked-out multiple-disc special editions (like CE3K, come to think of it). Studios don't have only one crack at securing public interest in a catalog title.
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Originally Posted by Adam Gregorich
I do understand your general point about Paramount and Universal needing to do more than they currently are if they want to keep HD DVD afloat. I wish I was a fly on the wall in their post WB strategy meetings so I would have a better understanding on what their plan is because I don't get it. I understand why they are saving the super big catalog titles based on my conversations with them, but I would have expected to see announcements on titles like Gladiator, Braveheart, Conan and Legend after the WB switch. The fact that we haven't makes me wonder what the plan is.
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Good to find some common ground; I say again, whomever is right in the play-by-play of our current debate, in the end, Universal and Paramount deserve to have HD-DVD fail because they've mismanaged the hell out of it.