Re: Sesame Street Presents Follow that Bird deserves a re-release
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Originally Posted by Andrew Radke
Why in the blue hell is Elmo on the cover?!?!?
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You mean why the red hell?
Anyone who remembers a non-Elmo-centric
Sesame Street is an adult, and while I'm not fond of the cover art, they're selling it primarily to kids, but throwing a bone to adults by retaining the OAR. Like it or not (and I can't say that I like it), the last fifteen or so (about a decade after Follow That Bird's release) years have pushed Elmo from a supporting character into the forefront of the show. Perhaps Jim Henson's death, Carroll Spinney's advancing age, the sale of the Henson family's half of the show back to Sesame Workshop and the deaths and retirements of veterans have contributed to that. Tickle Me Elmo, while I wonder what children actually learn from it, outsold other character toys by a wide margin in late 1996. There were no armed robberies over other Sesame Street toys. This could have been a factor, too.
Despite their nonprofit pretensions, Sesame Workshop IS a business after all. I don't believe they have received federal assistance since the mid-1970s (at least according to the new book "Street Gang"), which is part of why
The Electric Company ended when it did. Additionally, if the educational specialists say "jump", Sesame Workshop says "how high". And if they approve of making Elmo the main focus, the Workshop always does what they say. Maybe that's part of why the Old School DVDs had warnings and the DVD release of the 1983 special "Big Bird in China" was edited to remove lines where Big Bird talks about "speak[ing] American" (meaning English).
You have to wonder that perhaps some people expect
Sesame Street to be made for generation X adults who watched it in the 1970s, detest Elmo, and blog about minutiae related to all things Muppet. It isn't. While there will always be things that only adults will pick up on and appreciate on a different level (i.e. the reference to a John Steinbeck book in this film), the primary purpose is to educate children ages 2-6. In a couple of decades there will be another generation of adults who hate whatever upstart comes to replace Elmo and lament why the show isn't like it was in the 1990s and 2000s.
But this cover art is going to backfire hard when kids who never saw or heard of this film are disappointed by the absence of Elmo. But they would be doing this film (by far the superior of the 2 Sesame Street films) a disservice.
I'm just glad Warner finally righted a DVD wrong (take that, Sony).