Re: SPHE Press Release: The Three Stooges Collection, Volume One: Years 1-2
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Originally Posted by BrianRi
Wow, I find it hard to believe that only 12,000 units were sold nationwide.
Although I am a classic comedy fanatic, I am not a Stooge-o-phile, and even I bought the set. Could it be that this set wasn't marketed in a way to distinguish it from the past, overpriced, 4-6 shorts-per-dvd previously released?
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The price was excellent, the restorations were excellent, and the shorts themselves are mostly terrific. The poor marketing side? They gave it almost no publicity and gave it packaging that looked
exactly like the various Z-grade public domain sets. Except for the approximately 12,000 people who either knew about it ahead of time, saw that being from Sony that it would be worth it, or had $24 to burn either way. Most people probably took one glance at the front and figured it was just another crappy compilation of the same four shorts and the awful cartoons - except it cost $20 more.
Compare to Warner's first volume of Popeye cartoons. They did a lot of marketing, used excellent artwork, and made sure there was a sticker noting it was official. Although, I've heard that WB still didn't make a lot of sales from that, so who knows.