Re: JJ Abrams-produced Monster movie (Codename: Cloverfield)
Quote:
| Cloverfield opens Jan 18 -- is it pre-destined to be a stinker? It seems that the lousy movies are dumped in the trashbin of Jan and Feb release dates. |
Normally, but not always - wasn't Silence of the Lambs a February release?
While January is typically the dumping-ground for films, that is not what this feels like. Studios seem to try to slip their films out in January without people noticing, where the first trailer for Cloverfield was actually highlighting the release date over the film title. Right from the start this was a film that was always intended to be released in January. And January dumping-ground titles tend to be unsuccessful comedies or damas, not big monster movies. This is more like a big summer release, but with a few elements (like the handicam filming) that might make it a bit of an uncertainty when compared to the other big summer releases. But release it in January, where the only competition is either an Oscar-seeking film or some badly-madecomedy, and Cloverfield could do well in cornering the market of people that just want to see a fun film.
[EDIT: I see Travis has made the exact same point I was making. I guess that's what happens when you go and have lunch halfway through typing your reply.]