Re: Spider-Man 4: May 6th, 2011
This has been mentioned before. Ten years ago, there were some people advocating charging up to $20 to see Star Wars Episode I the first few weeks it played, with the price going down to "normal" levels over time. I believe James Cameron was one of the advocates of the higher prices.
I think it would kill theatrical revenue, since the majority of people would wait until the prices go down, which would give more money to theater owners than studios, since studios get a higher percentage in the first weeks of a film.
Now, maybe the compromise to all this is to have a 3D version of something like Spider-Man 4 released concurrently with the standard version, with people paying more to see the 3D version if they choose. But charging more off the bat for a standard film is a bad idea. If you have a loser of a film, it is likely that no one shows up. Spider-Man 4 should cost no more than the next romantic comedy to see on opening night.