Re: Weekly RoundUp 9-12-2006
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Originally Posted by BrandonJF
I can't really fault the retailers for wanting to gain a competitive advantage. I know that the blame seems to be laid at the retailers' feet moreso than the studios for some reason (at least, in some of what I've read), which I never understood. It's the retailers' fault for wanting these exclusives? Because they are putting a gun to the studios' heads?
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Not having a vast knowledge of the business of selling/marketing DVDs except from the consumer viewpoint...that's pretty much my understanding of this. The retailers look for some leg up on a high-profile title to try and get those interested to make the trip to their store. Retailers used to use a loss-leader strategy, but I believe their hands are somewhat tied on how low they can advertise a particular DVD title. I'd love to hear more on this subject from people "in the know".
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Originally Posted by BrandonJF
The worst case of a retailer exclusive I've heard of lately is with this Jessica Simpson CD at Wal-Mart. Wal-Mart has an exclusive song and it just happens to be the second single, which is hilarious. People who bought that CD at somewhere other than Wal-Mart are gonna hear this song on the radio and try to figure out why that song isn't on their brand new CD.
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That's hysterical. I hope it draws attention to this particular issue.
I started a thread a long time ago in the music forum--which never really got off the ground--about "exclusive songs" on CDs. I know now, as a "smart" consumer, that I have to check around to see if a new release CD I'm interested in is available with an "exclusive track" at any of the major retailers near me.
I HATE THAT! For example, the new Diana Krall CD (released 9-19) will have a bonus track at Target. That is a despicable practice. Honestly, I find it as offensive as MAR vs. OAR. I remember back-in-the-day an album of songs by an artist was considered a stand-alone "work of art"....that the artist took pride in the song selection, the order of presentation, etc. Now some CDs have a whole 'nother song on them...contrary to what "most" people find on their copy of the CD? That's garbage. The artists should be ashamed of submitting to such crass commercialism. I realize, along with anyone else, that $$$ drives the marketplace and affects decisions in the marketplace...but this practice of EXCLUSIVE songs on CDs and EXCLUSIVE DVD bonus features is patently unfair and should be phased out.